PUBLISH A NEWSLETTER FOR PATIENTS
First, create a folder
on your computer titled Office Newsletter or something similar
so you can easily find it in the future. You will be storing text and
image files here. Ideally, you should send newsletters every 3 to 4 months
to your patients and potential patients in your area; this will generate
quite a few files. HINT: being organized in the beginning will save you
a lot of headache as you go along.
There are two parts
to any newsletter: Text and Images/Clip Art
newsletter text can include your office name, motto, and address; articles
of interest, your hours of operation and phone number; upcoming seminars
and workshops, etc. You can write your own articles or you use the edited
articles in our Newsletter
Archives. To do this, select an article title
and review the article. If you wish to use this article in your newsletter,
save it to your Office Newsletter folder.
Enhance your newsletter
and make it more appealing to the reader. Pictures break up the monotony
of straight text. It can mean the difference between your patients actually
reading your newsletter or just glancing at it.
the ClipArt Gallery of our web site, you will find many images and photographs
to use in your publications. After reviewing the images, select one
by moving the mouse pointer to that image and click the right button
on the mouse. A window on the screen will appear. Select “Save image
as” and click on it. Another window appears asking where do you want
to save the image. Using menu bar, select the folder “Office Newsletter”
or what ever you called it. Now click on the save button. What you have
just done is saved the image to your computer for later use.
read our Graphic Designer’s Guidelines for ideas on how to make your own
Office Newsletter. DESIGN ESSENTIALS:
Creating Effective Marketing Materials by Jean Drummond is an excellent
reference, including tips for getting started, cost considerations, and
basic design principles. Once all the images and clip art have been selected,
and you have read our Graphic Designer’s Guidelines, exit the web site.
Depending on your
computer software you can use either Corel Word Perfect Suite 8 or higher
or Microsoft Publisher to layout your newsletter.
Corel Word Perfect
Go to File, then
New. This will open a window. Using the arrow, move down the list of
pre-selected templates. Find newsletter and highlight it. Click Create.
If it prompts you for your CD, this means you did not load this template
when you initially installed the program. Place the Corel Word Perfect
CD in the appropriate drive and click Open, and the program will install
the newsletter template from the CD onto your computer.
Follow the instructions
provided. Decide the layout, number of folds, columns, etc. Now insert
the text and images/clip art you saved to your Office Newsletter folder.
Using the cut and paste option in the Edit menu, the Bold, Italic, font
selections, you can create a professional newsletter in a short amount
of time. If you forgot to review the recommendations by our Graphic
Designer, do so now.
Open the Wizard
Assistant. This usually appears when opening the program. Select Newsletter.
Follow the on-screen instructions. When completed, insert the text and
images/clip art you have saved in your Office Newsletter folder. Using
the cut and paste option in the Edit menu, the Bold, Italic, font selections,
you can quickly create a professional-looking newsletter. If you haven’t
already, review the recommendations by our Graphic Designer.
For the lowest cost,
print the newsletter, double-sided, on your printer or take it to an inexpensive
copy store (for low volume jobs). For high volume jobs and an additional
cost, take your newsletter to a professional printer. Distribute the newsletter
to your patients by mail; make it available for patient to read while
in your office; and distribute it at networking meetings, to local merchants,
family, friends, and colleagues, etc.
Click HERE to view
a sample newsletter.