PUBLISH A BROCHURE FOR YOUR PRACTICE
First, create a new
folder on your computer titled Office Brochure or something similar
so you can easily find it in the future. You will be storing text and
image files here. HINT: Being organized in the beginning will save you
a lot of headache as you go along.
There are two parts
to any brochure: Text and Images/ClipArt
The brochure text
can include your office name, motto and address; the services offered;
your biography and education; commonly treated conditions at your office;
etc. No one can write your text except you. This is your office and
you must use the words you wish to describe your vision. (NOTE: A strong
recommendation is to use the book Words that Sell by Bayan. It contains
words which transform a boring brochure into an exciting one that your
clients are sure to read. Use at least 10% of your text words from this
publication and watch as your text comes alive. You can purchase Words
that Sell from The Supply Center. Use it as a reference tool for all
future advertising, announcements, brochures, newsletters, etc.) After
you have written the text, ask at least three other people to edit it
for clarity, flow, grammar, and overall effectiveness. As a reminder,
be sure that you are periodically saving your text file – there’s nothing
more depressing that losing precious work.
artwork to enhance your promotional brochure. Add a photo or sketch
to demonstrate a technique, advertise a product, or just break-up the
text. It's all about perception -- a dynamic brochure tells patients
"I'm a dynamic practitioner".
In the ClipArt Gallery of our web site, you will find many images and photos for use in your
publications. After reviewing the images, select one by moving the mouse
pointer to that image and click the right button on the mouse. A window
on the screen will appear. Select “Save image as” and click on it. Another
window appears asking where do you want to save the image. Using menu
bar, select the folder “Office Brochure” or what ever you called it.
Now click on the save button. What you have just done is saved the image
to your computer for later use.
read our Graphic Designer’s Guidelines for ideas on how to make your own
promotional brochure. DESIGN ESSENTIALS:
Creating Effective Marketing Materials by Jean Drummond is an excellent
reference, including tips for getting started, cost considerations, and
basic design principles.
Once you have selected
all the images and clip art you want to use, and you have read our Graphic
Designer’s Guidelines, exit the web site.
Depending on your
computer software you can use either Corel Word Perfect Suite 8 or higher
or Microsoft Publisher to layout your brochure.
Corel Word Perfect
Go to File, then
New. This will open a window. Using the arrow, move down the list of
pre-selected templates. Find brochure and highlight it. Click Create.
If it prompts you for your CD, this means you did not load this template
when you initially installed the program. Place the Corel Word Perfect
CD in the appropriate drive and click Open, and the program will install
the brochure template from the CD onto your computer.
Follow the instructions
provided. Decide the layout, number of folds, columns, etc. Now insert
the text and images/clip art you saved in your Office Brochure folder.
Using the cut and paste option in the Edit menu, the Bold, Italic, font
selections, you can create a professional brochure quickly and effortlessly.
If you haven’t already, be sure to review the recommendations by our
Open the Wizard
Assistant. This usually appears when opening the program. Select 3 Panel
Follow the on-screen
instructions. When completed, insert the text and images/clip art you
have saved in your Office Brochure folder. Using the cut and paste option
in the Edit menu, the Bold, Italic, font selections, you can create
a professional brochure quickly and effortlessly. If you haven’t already,
be sure to review the recommendations by our Graphic Designer.
You can print the
brochure, front and back, on a color printer with attractive paper to
give a texture to the brochure. Use these initial 30 or 40 brochures as
an inexpensive way to advertise your practice. Once you have attracted
patients to the practice, consider having your brochure done professionally
by a Graphic Designer and printed in a larger quantity.